Competitive Intelligence
Track how competitors evolve over time.
Archive their pages today. Know what changed tomorrow.
Your competitors update their pricing, reshape their messaging, and quietly launch new features. Without a systematic archive, you're always reacting to what they did — not what they changed. Backdrop lets you build a longitudinal record of any competitor's web presence.
Periodic page archiving
Archive competitor pages at regular intervals to build a historical record of changes.
Screenshot comparison
Side-by-side screenshots reveal visual and messaging changes on product and pricing pages.
Clean text extraction
Extract just the text from any page for faster analysis and content comparison.
Intelligence collections
Organize archives by competitor or market vertical into structured collections.
Annotation and analysis
Layer your interpretations on top of archived pages. Analysis stays with the evidence.
Shareable briefings
Package collections as shareable intelligence briefings for stakeholders.
How it works
Identify key pages to monitor
Homepage, pricing, product pages, careers, press releases — whatever signals matter most to your strategy.
Build an initial archive
Capture the current state of every target page as a baseline.
Re-archive on a regular cadence
Weekly or monthly snapshots build a record of change over time.
Analyze and share
Compare archives, add annotations, and package findings into a shareable collection.
“We noticed a competitor's pricing page change before they made any announcement. We had two weeks of lead time to respond. Backdrop paid for itself in one strategic decision.”
Start your competitive intelligence archive
Build a longitudinal record of your market. Free to start.
Start for freeRelated use cases
Comparisons